Connections 2022 – Exploring Marketing and Commerce Cloud

The most innovative minds in digital marketing and commerce are brought together by Salesforce Connections, a one-of-a-kind interaction. Connections, which took place in Chicago, provided IT professionals with the chance to develop their teams, provide innovative, impactful customer experiences, and unlock the maximum potential of the Salesforce development agency.

In order to encourage, educate, and, of course, connect, marketing, commerce, and digital experts come together at Salesforce Connections. The sold-out occasion this year took place in Chicago.

Connections 2022 is a conference organized by Salesforce, a cloud-based customer relationship management (CRM) platform provider.

The conference focuses on Marketing Cloud and Commerce Cloud, two products offered by Salesforce that enable organizations to manage and optimize their customer engagement through various channels such as email, mobile, social, and the web.

Connections 2022 is likely to be an event that brings together marketing and commerce professionals, as well as Salesforce experts and partners, to learn about the latest trends and best practices in these fields.

The conference may include sessions on topics such as omnichannel marketing, personalization, customer journey mapping, and predictive analytics, as well as demonstrations of the latest features and capabilities of Marketing Cloud and Commerce Cloud.

In addition to sessions and demonstrations, Connections 2022 may also include networking opportunities, workshops, and other activities designed to help attendees learn and connect with others in the industry.

It is likely to be an event that offers valuable insights and resources for professionals looking to improve their marketing and commerce strategies and take advantage of the latest technologies.

At Connections, our business titans and cultural trailblazers develop and learn from one another. We found original concepts and cutting-edge developments to share with our colleagues and clients.

For experts in digital, marketing, and commerce, Salesforce's Connections conference is the best. We gathered industry professionals to talk about how to use information experiences to scale relationships and profit-building with technology.

Over 200 product specialists informed Trailblazers about the future of Salesforce in more than 100 different group discussions, and an exciting line-up of speakers included changemakers, visionaries, and well-known business figures.

Salesforce Marketing Cloud is a cloud-based marketing platform that helps organizations manage and optimize their customer engagement through various channels such as email, mobile, social, and the web. It offers a range of features and tools to help marketers create and deliver personalized and relevant customer experiences

New Marketing Cloud Customer Features

Google Ads

Google Ads provides automated first-party data connectivity between Salesforce Customer Data Platform (CDP) and Google Ads. Thanks to our increased strategic alliance with Google and enhanced integrations.

In order to launch privacy-focused advertising campaigns and obtain new segment-level information about audience preferences for smarter categorization and planning, you can now link a single customer profile in CDP to Google Ads. In the months ahead, it's anticipated that this upgraded Google integration will become generally accessible (GA).

AppExchange

Through collaborations with Annalect, Acxiom, Criteo, LiveRamp, MediaMath, MetaRouter, Streamlytics, The Trade Desk, Yahoo, and WPP Resolve, the Salesforce CDP environment is growing further with additional privacy-safe applications for customer profile refinement and advertising engagement.

Triggered Campaign Messages

You can now operate real-time customized experiences based on new product offerings and behavioral triggers thanks to this new integration between Marketing Cloud Personalization and Journey Builder.

When a product is returned to stock, is on sale, is about to expire, or is being introduced as a part of a category they enjoy, for instance, you may automatically engage potential customers about that product across platforms.

Actions Upon Conditional Completion

You can now create rules in Marketing Cloud Account Engagement to categorize prospects and simplify the marketing and sales process.

For instance, a landing page's form can direct users to different personalized experiences depending on whether they are new prospects or VIP customers, or whether they have previously participated in a seminar or webinar.

Automatic alerts, emails, and Slack alerts are integrated into the marketing funnel to prompt the appropriate action at the correct time, such as following up on VIP customer greeting kits.

App for Intelligence in E-Commerce and Marketing

Connecting and displaying advertising and commerce data from several platforms in fully prepared interactive dashboards can help you work more efficiently with your budget.

Orders and product information are linked to campaign data through the app's use of the Intelligence Connectors for B2C Commerce Cloud and other e-commerce providers like Amazon.

This aids organizations in confidently allocating and shifting spending for a higher return on investment (ROI).

Slack's Digital Command Centre

By keeping track of and performance of automation, integrations, and workflows across Marketing and Commerce Cloud from a single digital command centre in Slack, you can stay ahead of time-sensitive notifications.

Spotting discrepancies before they have a significant influence on your campaign, let you minimize negative economic effects in the event of a technological failure.

New Commerce Cloud Customer Features

Market for Commerce

On Commerce Cloud, you can now easily establish, manage, and expand a marketplace service. Increase cart sizes, receive a commission, and receive revenue from vendor membership fees to fuel revenue development.

Trade for Customer Support

With this newly introduced feature, service agents now have access to a 360-degree view of previous orders across all channels as well as the resources they need to handle returns, swaps, and promotions.

Agents can place orders on behalf of consumers from a single screen and have access to inventory information for each and every store and fulfillment facility.

Seamless Trade

The all-in-one commerce, order management, and payments solution, which is currently available, will enable businesses to start seeing a return on investment (ROI) more quickly by reducing costs and time and leveraging partner services.

More Social Discovery

TikTok integration is currently being tested with Commerce Cloud, allowing you to establish a presence there. Among them are simple one-click installation advertising services for catalogs and automated smart product feeds.

With TikTok Pixel and dynamic video and collection commercials, it has also enhanced ad performance assessment to appeal to new audiences.

Important Customer Features in Salesforce Marketing Cloud

Personalization:

Marketing Cloud includes tools for personalizing marketing campaigns based on customer data and behavior. This can include dynamic content, which allows marketers to tailor email content to individual recipients based on their interests and preferences.

Personalization refers to the tools and capabilities provided by the platform to help organizations create and deliver personalized customer experiences.

Marketing Cloud includes tools for creating personalized web experiences, such as personalized landing pages and website content. This can help organizations create more relevant and engaging web experiences for their customers.

Omnichannel Campaign Management:

Marketing Cloud offers tools for managing campaigns across multiple channels, such as email, mobile, social, and web. This can include tools for creating and scheduling campaigns, as well as tools for analyzing and optimizing the performance of campaigns.

Omnichannel campaign management is the process of managing marketing campaigns across multiple channels, such as email, mobile, social, and the web.

Salesforce Marketing Cloud, omnichannel campaign management refers to the tools and capabilities provided by the platform to help organizations create and deliver personalized and relevant customer experiences across multiple channels.

Marketing Cloud includes tools for analyzing the performance of marketing campaigns across multiple channels. This can include metrics such as open and click-through rates, conversion rates, and customer engagement. Organizations can use this data to optimize their campaigns and improve their effectiveness.

Customer Journey Mapping:

Marketing Cloud includes tools for visualizing and mapping out the customer journey, which can help marketers understand how customers interact with their brand and identify opportunities for improvement.

Customer journey mapping is a visual representation of the steps that a customer goes through as they interact with a brand or product. In the context of Salesforce Marketing Cloud, customer journey mapping can be used to understand and optimize the customer experience.

Customer journey mapping can be a powerful tool for organizations looking to improve the customer experience and drive customer loyalty. By visualizing and understanding the customer journey, organizations can identify opportunities for improvement and create more personalized and effective marketing campaigns.

Predictive Analytics:

Marketing Cloud includes predictive analytics tools that can help marketers understand customer behavior and identify patterns that can be used to create more targeted and effective campaigns.

Salesforce Marketing Cloud is a cloud-based marketing platform that includes predictive analytics tools to help organizations better understand and anticipate customer behavior. Predictive analytics can be used in a variety of ways in the Marketing Cloud.

Predictive analytics can be used to identify the content that is most likely to engage and convert customers based on their past behavior and preferences. This can help organizations create more personalized and effective marketing campaigns.

Social Media Integration:

Marketing Cloud includes tools for managing and optimizing social media campaigns, such as tools for scheduling and publishing social media posts, as well as tools for analyzing the performance of social media campaigns.

Social media integration is the process of connecting a social media platform with a CRM system, such as Salesforce. This can be done through various methods, such as APIs or integrations with third-party tools.

The purpose of social media integration is to enable the exchange of data and functionality between the social media platform and the CRM system, which can improve efficiency and productivity.

In the context of Salesforce integration, social media integration can be used to connect Salesforce with social media platforms such as Facebook, Twitter, and LinkedIn.

This can allow organizations to track and manage customer interactions on social media, as well as gain insights from data gathered from these platforms.

Conclusion

Salesforce Connections 2022 urged Salesforce workers to be inspired, acquire new knowledge, form connections, and collaborate to succeed.

There is no sensation like being surrounded by like-minded people from different backgrounds and industries who are all working toward the same objective.

Fear not if you missed this year's Salesforce Connections; you can watch the event's top speakers, seminars, and showcases on Salesforce+.